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Welcome to the January edition of the Milagrow MSME Newsletter, our endeavour to keep SMEs informed of the latest news and trends. This issue focuses on how to leverage Social Media to make an impact on the hearts and minds of your consumers. Also look out for our comprehensive MSME news section, to keep you updated on the latest happening in the SME ecosystem in the world.
Please send in your comments to Nishant Pathak at : nishant.pathak@milagrow.in |
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Interview - Mr. Gaurav Mishra, Founder , 20:20 Social Media |
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Mr. Mishra shares his insights on how Social Media can revolutionize the marketing strategies of MSMEs. Social Media is a new found treasure for MSMEs who are exploring low cost or no cost marketing solutions. Social Media tools like Facebook, Linkedin , Twitter help in reaching out to a target audience, provided the messaging and frequency is right. He shares the 5Cs that contribute to the success of any social media strategy.
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| A glimpse into social media marketing |
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Social Media has been the buzz word in the field of marketing for quite some time now, yet the level of awareness among Indian businesses on the potential of this medium is still lacking. Through this article we will explore what social media marketing is all about and why marketing professionals and small businesses cannot afford to ignore its inclusion in their marketing strategies. |
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| POLICIES |
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Commerce Min wants RBI to cut export credit interest rate |
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The Commerce Ministry wants the Reserve Bank of India to reduce interest rate for dollar credit - the rates exporters pay for borrowing foreign currency - in its forthcoming monetary policy, to help sustain the growth momentum picked up recently by the country's export sector. |
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GOI along with RBI implementing measures to aid MSMEs recover their losses |
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In a bid to promote the growth and development of the country’s MSME sector, a major contributor to India’s GDP, the Government of India (GoI) in association with the Reserve Bank of India(RBI) has been continuously undertaking various initiatives... |
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| FINANCE |
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SBI may provide more funds to cover bad assets |
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State Bank of India (SBI), the country’s largest lender, is expected to set aside more funds to meet the new norms that mandate 70 per cent provision coverage for non-performing assets (NPAs)... |
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Finance secretary hints at stimulus exit |
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Finance secretary Ashok Chawla on Wednesday said that continuing with the economic stimulus package would not be good for the economy, hinting that India Inc's demand for continuation of the measures till September may not find favour with the government... |
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| TECHNOLOGY |
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IIM-A students go green, to help SMEs save energy |
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The Copenhagen climate summit may have failed to generate results, but a group of students at Indian Institute of Management, Ahmedabad (IIM-A ) are showing their dedication to the cause of greener earth with entrepreneurial ideas which incidentally also make good business sense. |
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Online IT solutions for Indian textile industry |
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Microsoft, recently announced the launch of online solutions for the textile manufacturing SMEs in Tirupur, under the aegis of Project Vikas, the Tirupur Exporters' Association (TEA) through its Special Purpose Vehicle (SPV), G-Tech Info Solutions (Intl.) Pvt. Limited (GTISPL)... |
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SMEs favour new, cheaper machines |
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While imports continue to be the order of the day in acquiring metal forming machines, SMEs in India are slowly moving away from the pre-used machinery market for low and mid-range-priced machines. They are now looking at new products from the domestic market as well as those from countries like China, Taiwan, Korea, Brazil and Turkey.… |
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| INTERNATIONAL OPPORTUNITIES |
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Better Days ahead for Indian Exports |
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Exports from the MSMEs are on the rise, inspite of the rising cost of raw materials, difficult global market and stiff international competition, according to the MSME outlook survey on Exports, conducted by the Confederation of Indian Industry (CII)... |
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Comprehensive Exonomic Cooperation Agreement to be signed between India and Canada |
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IAs India and Canada have set the grounds for signing the Comprehensive Economic Cooperation Agreement (CEPA), the industry expects that trade and investment between the two countries, especially between SMEs from both the sides, will tremendously increase in the coming days... |
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