For quite some time now the HR intelligentsia has been talking about changing HR role from traditional record keeping, personnel administration, system policing to that of a strategic business partner. Although it is becoming increasingly clear that business innovation can be helped by forward thinking human resources function there is reluctance on the part of top management in many progressive organizations to allow HR assume strategic partnership role.
What can HR do to change this perception? The answer lies in HR transformation and HR technology can help.
COST CENTRE TO VALUE CENTRE
HR should draw lessons from marketing department on how to position and “productivize” its services amongst its valuable customers—top management, internal customers (employees and the HR team members) and the external customers (candidates and clients). It’s all about branding and marketing strategy. If you come up with an attractive selling proposition like ‘we have listened to you, we understand your requirement, we will give it to you using the best technology available in the market’, you will transform the image of your HR Department from backward thinking record keepers to inspirational, creative, strategic and forward thinking
HR department capable of creating value and helping the organization achieve its business goals. The entire HR Team should be sold on adopting a mind-set for marketing its services effectively.
TECHNOLOGY SAVVY HR
We all know that the pace of technological innovation will continue to accelerate. HR can take advantage of these changes by automating HR processes and becoming more effective in communicating with its internal customers. More importantly, by absorbing latest technology, HR can project a forward looking image which will help it earn the respect of skeptical colleagues. Let’s talk about e-HR strategy, e-HR transformation and e-HR enablement.
Source:
Citeman HR 
