After the entry of high-end international brands like Christian Dior, Louis Vuitton, Dunhill and others into the Indian market, fashion luxury brand Giorgio Armani launched its flagship boutique and a store in the capital on Thursday.
Both are located at the upmarket Emporio Mall at Vasant Kunj in south Delhi. "I am truly excited to finally have a presence in India. This country, which perfectly mixes the spirit of adventure, the sense of mystery and majesty with the principles of elegance, sophistication and modernity, has long been a wonderful source of inspiration to my collections," Giorgio Armani said in a statement.
The Giorgio Armani boutique covers over 277 square metres on one floor of the mall as against the Emporio Armani store that covers an area of over 210 square metres. The boutique's interior is entirely dedicated to Giorgio Armani's signature women's and men's apparel and accessory prêt-a-porter collections.
"The overarching theme is the creation of an intimate personal space with wardrobes and trunks showcasing the season's collections, where the defining materials are brushed silk," a company statement said.
"The floor, finished with grey stone panels, creates a sophisticated ambience. A shiny dark ceiling provides a dramatic yet comforting effect which is further enhanced by the lighting design that plays with shadow and light creating focal areas.
