Contributed by Mitesh Agrawal
Micro and rural entrepreneurs can constitute an integral part of county’s economy. They can serve as the appropriate channel to reach out to largely untapped rural market and help sustain the business for big players. The efforts made by them have been duly encouraged. Next issue will be further detailing on how rural and micro entrepreneurship can be developed and how its benefits can be drawn towards economy’s overall development. Not only MSMEs who fall under this category help strengthen country’s economy but also have triumphed over poverty to empower themselves, their community and the nation. Two attempts of rewarding rural/ micro entrepreneurship are detailed below:
For The People Who Dared To Dream
The Micro Entrepreneur Awards program is an endeavor to recognize individual micro entrepreneurs from across the country, who have risen from poverty to self sufficiency. The program, launched in India in 2004, is an annual feature and has the following objectives:
