Announcing a further leap in redefining the new age mobile retail, Future Group, India’s retail giant has joined hands with Axiom Telecom, the largest mobile retail company from the Middle East to form Future Axiom Telecom Ltd., setting an all new dimension of innovation in the Indian mobile retail industry.
Announcing the venture, Mr. Ashy Sehgal, CEO, Future Axiom Telecom Ltd. avers “The Future group began trading in communication products in 2006 through its counters in Big Bazaar. Almost immediately, ConvergeM was set up and witnessing the immense growth, emerged the need of making the handset retail division distinct from the group. While Future Group (Pantaloon Retail) was on the lookout for a partner with expertise in the retailing of communication products, Axiom Telecom was keen to enter the Indian market and being a part of the Indian growth story. Future Axiom is all set to venture in the INR 50,000 crore mobile retail industry and set new benchmarks. We are confident that the affiliation of Indian retail expertise and Middle East’s mobile retail skills will be extremely rewarding for our customers.”
“Future Axiom will operate in more than 500 stores and touch points in 58 cities under the brand name of Mobile Bazaar and Mport. We will be revealing the new brand and store formats shortly. There are major expansion plans on the anvil; we plan to be a 1500 outlet organisation by the end of December 2009.” Mr.
