"Changing face of Marketing"

25 January 2008 , Hotel Le Meridien, New Delhi

Objectives:

The Marketing Summit will provide a platform for eminent practitioners and intellectuals to share their perspectives and insights into the macro trends – technological, economic, social and lifestyle –that have characterized the market environment in the recent years and how these have influenced the concepts and practice of marketing. What innovative strategies have been successful in striking a cord with the “new consumer’? How has increased individuality impacted the size and definition of different target segments and increased manufacturing and channel flexibility enabled marketers to move towards customization? How has fragmentation of mass media, advent of the internet and the potential of (as well as, more recently, restraints on) direct marketing activities impacted the communication strategies of marketers, etc. What are the trends / portents for the future?

The summit will provide an opportunity for cross fertilization of ideas by featuring personalities from different sectors of industry as well as academia and consulting.

Agenda:

• Understanding the “new “ consumer and the changing marketplace –macro-trends and undercurrents

• From responding to consumer needs to molding aspirations

• From Segmentation to Fragmentation

• Customization – percept & practice / potential & problems

• From Customer Relationship Management to Customer Engagement

• End of the road for mass media?

• Whither Direct Marketing?

• Time for “rural” marketing to get “real”?

• Are brands passé? What a will “brand” mean in the market place of the future?

• Innovation in Marketing Strategy & Internet Marketing

Key Take-Aways

• Insights into the into the macro trends – technological, economic, social and lifestyle – that will drive the market and consumer behavior in the coming years

• Understanding of approaches to development of and innovation in marketing strategies that are likely to provide a platform for success in the changing market place.

Summit Director

Mr Arun Shankar

An alumnus of IIM, Calcutta, Arun also holds MBA degree from FloridaStateUniversity. Has worked in
diverse industries for over three decades including FMCG, Financial Services, Advertising, Petroleum,
and Automobiles. Held senior positions with Unilever Group , Citibank, TBWA Anthem and Eicher Group.

Currently Arun is independent Consultant & Chairperson of the Marketing & Sales Committee of DMA