On 28th July Dr Murthy delivered a lecture on 'Marketing Linkages through Exhibitions' for the entrepreneur members of the Confederation of Women Entrepreneurs (COWE) at Hyderabad. The lecture was specially organized to enlighten women entrepreneurs on ways to take maximum mileage of trade fairs in general and of the forthcoming Trade Carnival of COWE in Hyderabad from Sep 4-7, 2008. The lecture focussed on 6 Ps of Trade Fairs. Several examples and anecdotes were included. which made the session interactive and relevant to the participants. About 50 women entrepreneurs participated in the session. Also present were the Consultants of APITCO (AP Industrial and Technical Consultacy), Women's wing Advisor of FAPCCI, and Representative of ZDH Sequoia (German funding agency).









