On 25th, Dr Murthy was invited to chair a plenary session on Customer Relationship Management in a National Seminar on "Emerging Paradigms in Management", 25-26 July, organized by Dhruva College of Management, Hyderabad.
The session was opened with remarks on how technology invasion is undermining the spirit of Customer Relationship and why it is necessary to devise programmes at delighting customers and retaining them, Lekha Sista, VP Talent Management, Sumtotal Systems spoke on the evolution of CEM (Customer Experience Management) from TQM, CRM
and TCM, replete with examples. Prof Narendranath spoke next with focus on the different and often conflicting theories of CRM and in the end developed a congruence of key points vital to organization survival.
Participants included management students from Hyderabad and other parts of India, corporate executives and faculty. The session was enjoyed not only for the insights, but also for the delightful and engaging way of presentations.









