“Rural India offers tremendous Market Potential”, said Mr. Rajeev Karwal, Founder & CEO, Milagrow
“India to become World Capital for Entrepreneurship”, said Mr. Richard N Holwill, Global Vice President, Amway Corporation.
CII Andhra Pradesh organized a one day conference on Marketing, with the theme - Innovative Marketing Trends: Global Enabler for Indian Economy, here today.
In his keynote address, Mr. Rajeev Karwal, Founder & CEO, Milagrow Business & Knowledge Solutions, elaborated in the fundamental shifts in Indian Marketing strategies. “There are at least seven drivers of the fundamental shift in Indian Marketing – Rapid growth of Services Industries, Emergence of Organized Retailing, Potential Growth in Rural India, Emerging Inter Generation Chasm, Rise of demanding consumers, India getting globally integrated, and Technology revolution”, he said.
Rural India offers tremendous Market Potential”, said Mr. Rajeev Karwal
Hyderabad: “India to become World Capital for Entrepreneurship”, said Mr. Richard N Holwill, Global Vice President, Amway Corporation.
CII Andhra Pradesh organized a one day conference on Marketing, with the theme - Innovative Marketing Trends: Global Enabler for Indian Economy, here today.
In his keynote address, Mr. Rajeev Karwal, Founder & CEO, Milagrow Business & Knowledge Solutions, elaborated in the fundamental shifts in Indian Marketing strategies. “There are at least seven drivers of the fundamental shift in Indian Marketing – Rapid growth of Services Industries, Emergence of Organized Retailing, Potential Growth in Rural India, Emerging Inter Generation Chasm, Rise of demanding consumers, India getting globally integrated, and Technology revolution”, he said.
Mr. Karwal also pointed out that the Rural India offers a tremendous market potential. “ A mere one percent increase in India’s rural income translates to a mind boggling US$25billion of buying power”, he said.
$25-b potential in rural buying power: Karwal
“There is a huge market out there in rural India, which translates to a mind-boggling $25 billion buying power,” according to Mr Rajeev Karwal, Founder & CEO of Milagrow Business and Knowledge Solutions.
He said there is a shift in consumption patterns. India's share of wallet is shifting from basic necessities to discretionary items.
Delivering the keynote address at the meet on ‘Innovative Marketing Trends: Global Enabler for Indian Industry', hosted by the Confederation of Indian Industry (CII) here today, Mr Karwal said marketing experts need to factor in the rapidly changing Indian business environment, with very deep penetration of mobile phones. Mobile commerce holds great promise, particularly with a vast young population hooked to mobile phones.
“There are about 700 million wireless phone users, 60 million Internet users and about 50 million credit card holders. But a good number of youngsters have begun to use mobile phones for Internet usage. This opens up new channels for marketers,” Mr Karwal explained.
Network Networth: Selfless deeds bring smart returns
Economist Raghuram Rajan recently acknowledged the importance of networking in today’s business life stating that many of India’s billionaires have made money by their proximity to government.
And we all know from experience that many others keep good company to get more business and make more money. Indeed, money knows only money. No matter what qualifications you hold and how adept you are in your business or profession, you can’t grow if you aren’t well networked.
After all, job opportunities don’t come begging on their own and business doesn’t grow without social dealings. Networking is an art, which has to be practiced and perfected over a period of time through sustaining relationships with professionals. It goes beyond meeting the right people, as it demands a person to have the capability to cultivate those initial meetings and turn them into productive business associations.
Philips' new design for growth
IT4SMEs- The Milagrow way
Nksagar
Milagrow to offer low-cost IT solutions to SMEs
NEW DELHI: Milagrow, a consultancy firm for the small and medium enterprises (SMEs) segment, today launched a slew of low-cost IT solutions, aimed at helping the smaller companies adopt technology.
"SMEs are hesitant to invest in IT infrastructure and solutions because of the high cost factor. We are offering low-cost or free solutions, which will help them become competitive and grow further," Milagrow Founder Director Rajeev Karwal said.
As of now, a lot of these small companies work on pirated software and this programme will help in curbing piracy as well, he added.
The solutions include operating systems, web support, mail server, CRM, finance and accounting solutions.
"Since the solutions are not proprietary of the big software companies, the cost factor allows SMEs, who traditionally have very low IT budgets, to invest in the solutions and grow," he said.
Milagrow launches IT4SMEs, IT solutions for growwng business.
Milagrow, a champion of MSMEs, launched IT4SMEs, India's first dedicated IT initiative aimed at providing affordable and effective IT Solutions for small and growing businesses. This Milagrow initiative will provide the following world-class, no-cost or low-cost solutions, all under one roof:
Milagrow launches IT4SMEs for small and growing businesses
Milagrow, a champion of MSMEs, launched IT4SMEs, India's first dedicated IT initiative aimed at providing affordable and effective IT Solutions for small and growing businesses. This Milagrow initiative will provide the following world-class, no-cost or low-cost solutions, all under one roof:
· Desktop Solutions: Free & Open Source solutions for Linux & Windows.
Milagrow launches new website to provide IT solutions for SMEs
Keeping in mind the growing information technology (IT) needs of the micro, small and medium enterprise (MSME) sector, Milagrow Business and Knowledge Solutions has launched a new website 'IT4SMEs' to provide IT solution to for small and growing businesses in India.
IT4SMEs will provide one stop and no-cost or low-cost desktop solution, web solution, IT infrastructure solution, business software and cloud computing solution, said the company in a press release in New Delhi on Friday.
Launching the website, founder of Milagrow, Rajeev Karwal said "IT industry by-and-large has failed the small business cause in India - through poor quality, missed deadlines and exorbitant pricing. Even though 99% of the business enterprises are small businesses, there is not even a single dedicated IT initiative."








