Our Unique mPartnering Model for Retailers
Retail Strategy & Planning
Strategy for arriving at a retail concept, format considering all the variables viz
- Selecting the legal structure
- Deciding the Merchandise mix or range
- Writing Business Plan
- Location Strategy & Site Selection
- Sourcing Products
- Developing store policies & processes
- Store Atmospherics & Design Decisions
- Marketing & Advertising
Category Merchandise & Management
Managing categories as strategic business unit by focusing on delivering consumer value, the management of brands or products as a category with the objective of producing enhanced business results.
This includes sales, promotions, pricing, shelf visibility, product affinity& adjacencies creating & analyzing merchandise plans
Planogramming : Strategies on display plans for product categories through schematic diagrams, shelf roles, drawing for volume or margin maximization till SKUs level.
Organization Structure & Readiness
Comprehending and analyzing competencies required in an organization. Analyzing and bridging need gaps for talent by setting up of reporting procedures, job description and job specification for every individual working in the retail outfit
Store Design & Visual Merchandising
Planning the store layouts, atmospherics & merchandise displays; to manage the trade offs between consumer conveniences and space productivity. This would include
- Floor Plans
- Furniture & Fixtures plans
- Sitting area planning
- Storage designs
- Merchandise presentation techniques
- Circulation plans
- Visual merchandise stories
- Window & In store displays
Retail Processes, Operations & Training Systems
Operations and processes pertaining to :
- Allocating resources
- Internal controls & systems
- Establishing retailing functions
- Cash handling
- Replenishment of inventory
- Standard operating procedures
- Customer handling
- Queue busting and management
- Merchandise upkeep
- Shrinkage control
- Executing the SOPs
Inculcating the competencies required for each stream in Retail store operations, developing training calendars for functional teams. Defining the frequency and scope of training programs for strategy level & execution level teams
Brand Strategy & Store as Media.
Establishing and improving a brand's identity, including giving the brand a set of values that the consumer wants, recognizes, identifies with, and trusts.
Measuring the strength of the retail brand by examining the extent of consumer loyalty, and their willingness to pay a premium to shop there.
Retail Brand Building in order to build a long-term commitment from customers, and driving conversion opportunities among non-customers.
Customer Relationship Management & Loyalty Programs
Creating strategic advantage for the retailer through customer service via all the touch points in a retail store taking key in-store activities like selling , merchandising and collateral and using them to give the customer the best possible experience that leads to a sale.
Utilizing loyalty programs as differentiators and structuring the loyalty programs for maximum customer and retailer benefits
Project Management & Performance Analytics
Defining the project’s objective, planning the path to reach the goal, leading the project and support teams, monitoring the progress and seeing that the project completes in a satisfactory manner and time.
Designing and measuring the Performance Analytics to meet the needs of the organizational and the individual. This would help in evaluating performance of the employees for all round development. Would include:
- Establishing Standards of performance
- Measuring actual performance
- Motivating & Training
- Comparison of actual performance with standards set
- Developing & initiating corrective plans
Supply Chain Strategy
Planning and managing all activities involved in sourcing, procurement, conversion, and logistics management. Importantly, also coordination and collaboration with channel partners, which can be suppliers, intermediaries, third-party service providers, and customers. In essence, integrating supply and demand management within and across companies
Strategic Vendor Management & Private Label
- Structuring Relationship Characteristics
- Deciding deliverables
- Fixing up time frames
- Monitoring poor performance & responsiveness
- Developing reporting systems for partners & vendors.
Conceptualizing & strategising of private label (self owned low cost brands offered by a retailer) clothing, branding, pricing, range plans, shelf roles and sourcing.
Technology, Loss Prevention & IT Systems
Analyzing the impact of technology on the value proposition of the retailer. Management and coordination of internal business processes (enterprise retail systems, store operations systems) and supply chain systems.
Technology applications on all strategic resources in retail viz. applications in Point of Sale, Customer Relationship Management, Loyalty programs, Merchandise Management Systems and Loss prevention (shrinkage control).
Finance & Commercial Systems
In-depth analysis and study for financial feasibility of a new business (start up), scaling up and expansion.
Milagrow World Class Retail Services :
Milagrow World Class Retail Services :
For any query related to Retail Industry, Contact firstname.lastname@example.org