Milagrow Retail Practice

Our Unique mPartnering Model for Retailers

Retail Strategy & Planning

Strategy for arriving at a retail concept, format considering all the variables viz

Selecting the legal structure
Deciding the Merchandise mix or range
Writing Business Plan
Location Strategy & Site Selection
Sourcing Products
Developing store policies & processes
Store Atmospherics & Design Decisions
Marketing & Advertising

Category Merchandise & Management

Managing categories as strategic business unit by focusing on delivering consumer value, the management of brands or products as a category with the objective of producing enhanced business results.

This includes sales, promotions, pricing, shelf visibility, product affinity& adjacencies creating & analyzing merchandise plans
Planogramming : Strategies on display plans for product categories through schematic diagrams, shelf roles, drawing for volume or margin maximization till SKUs level.

Organization Structure & Readiness

Comprehending and analyzing competencies required in an organization. Analyzing and bridging need gaps for talent by setting up of reporting procedures, job description and job specification for every individual working in the retail outfit

Store Design & Visual Merchandising

Planning the store layouts, atmospherics & merchandise displays; to manage the trade offs between consumer conveniences and space productivity. This would include

Floor Plans
Shelving
Lighting
Furniture & Fixtures plans
Sitting area planning
Storage designs
Merchandise presentation techniques
Circulation plans
Music
Visual merchandise stories
Window & In store displays

Retail Processes, Operations & Training Systems

Operations and processes pertaining to :

Allocating resources
Internal controls & systems
Establishing retailing functions
Cash handling
Replenishment of inventory
Housekeeping
Security
Standard operating procedures
Customer handling
Queue busting and management
Merchandise upkeep
Shrinkage control
Executing the SOPs

Inculcating the competencies required for each stream in Retail store operations, developing training calendars for functional teams. Defining the frequency and scope of training programs for strategy level & execution level teams

Brand Strategy & Store as Media.

Establishing and improving a brand's identity, including giving the brand a set of values that the consumer wants, recognizes, identifies with, and trusts.

Measuring the strength of the retail brand by examining the extent of consumer loyalty, and their willingness to pay a premium to shop there.

Retail Brand Building in order to build a long-term commitment from customers, and driving conversion opportunities among non-customers.

Customer Relationship Management & Loyalty Programs

Creating strategic advantage for the retailer through customer service via all the touch points in a retail store taking key in-store activities like selling , merchandising and collateral and using them to give the customer the best possible experience that leads to a sale.

Utilizing loyalty programs as differentiators and structuring the loyalty programs for maximum customer and retailer benefits

Project Management & Performance Analytics

Defining the project’s objective, planning the path to reach the goal, leading the project and support teams, monitoring the progress and seeing that the project completes in a satisfactory manner and time.

Designing and measuring the Performance Analytics to meet the needs of the organizational and the individual. This would help in evaluating performance of the employees for all round development. Would include:

Establishing Standards of performance
Measuring actual performance
Motivating & Training
Comparison of actual performance with standards set
Developing & initiating corrective plans

Supply Chain Strategy

Planning and managing all activities involved in sourcing, procurement, conversion, and logistics management. Importantly, also coordination and collaboration with channel partners, which can be suppliers, intermediaries, third-party service providers, and customers. In essence, integrating supply and demand management within and across companies

Strategic Vendor Management & Private Label

Structuring Relationship Characteristics
Deciding deliverables
Fixing up time frames
Monitoring poor performance & responsiveness
Developing reporting systems for partners & vendors.

Conceptualizing & strategising of private label (self owned low cost brands offered by a retailer) clothing, branding, pricing, range plans, shelf roles and sourcing.

Technology, Loss Prevention & IT Systems

Analyzing the impact of technology on the value proposition of the retailer. Management and coordination of internal business processes (enterprise retail systems, store operations systems) and supply chain systems.

Technology applications on all strategic resources in retail viz. applications in Point of Sale, Customer Relationship Management, Loyalty programs, Merchandise Management Systems and Loss prevention (shrinkage control).

Finance & Commercial Systems

In-depth analysis and study for financial feasibility of a new business (start up), scaling up and expansion.

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